This innovative campaign by the North East and North Cumbria Integrated Care Board enables women aged 16–64 to receive immediate advice and treatment for uncomplicated UTIs directly from community pharmacists, bypassing the need for GP appointments. Key outcomes include:
Treatment of over 30,000 patients across 435 pharmacies.
A 47% reduction in antibiotic prescribing, aiding in the fight against antimicrobial resistance.
Significant cost savings for the NHS, with over £395,000 saved in GP appointment time.
North East and North Cumbria NHS
Recognized with multiple national awards, the campaign has been adopted nationally, reflecting its success in improving access to care and reducing healthcare burdens.